Salesforce's Artificial Intelligence

The father of artificial intelligence, John McCarthy, defines AI as "the science and design of making intelligent machines, particularly intelligent PC programs."

Artificial intelligence is a method of teaching a computer robot or software to think intelligently in the same way that a human does. The concept of having machines "think like humans" is known as artificial intelligence (AI).

AI has a big effect on how you live. Whether you know it or not, it has already changed your life and is likely to keep doing so in the years to come.

Here are some examples of artificial intelligence that you may already be using in your daily life:

Your private assistant Siri is an intelligent digital personal assistant available on a variety of platforms (Windows, Android, and iOS). It assists you whenever you use your voice to request it.

• Smart cars: Google's self-driving car and Tesla's "auto-pilot" feature are two examples of artificial intelligence.

• Recommended products or purchase prediction-Using a predictive analytics algorithm, large retailers such as Amazon recommend products, send coupons, offer discounts, and target advertisements based on previous purchases.

• Music and movie recommendation services-Pandora and Netflix recommend music and movies based on your expressed interest and previous judgments.

Other simple examples of how AI impacts our daily lives include:

-Using face recognition, Facebook recommends photo tags. 

-Amazon recommends products based on machine learning algorithms. 

-Waze (a GPS and maps app) provides optimal routes with the click of a button. 

-Spotify understands my music tastes and creates personalized playlists for me.

According to Marc Benioff, AI will have an impact on the corporate world, making employees faster, smarter, and more productive. It will gain knowledge from the data. Finally, it will know what customers want before they do, which could be a game changer in the CRM industry.

Salesforce purchased the productivity and machine learning startups RelatedIQ, Metamind, and Tempo AI in 2014.

AI (Artificial Intelligence) in salesforce isn't about time-traveling robots attempting to murder us, or evil machines using humans as batteries in massive factories. We're not talking about summer blockbusters here. We're talking about Salesforce AI, which will make your daily life smarter by putting daily predictive intelligence into your apps.

So, what exactly is AI?

AI isn't about killing robots; it's about killing technology. 

Artificial Intelligence (AI) is the concept of having machines "think like humans" or perform tasks such as reasoning, planning, learning, and language comprehension.

Salesforce Einstein is a customer-focused AI. 

Salesforce Einstein is being used to create a platform for solving customer problems in sales, service, marketing, and IT in a completely new way.

Salesforce Einstein is a component of the Salesforce Platform. It allows anyone to create AI-powered apps with a few clicks or codes.

We can get answers to these types of questions using Salesforce Einstein:

-Are you certain that you are serving your customers through the correct client? 

-Are you certain that your customers are receiving services through the appropriate channel? 

-Do you believe you are providing the right item to the right customer at the right time? 

-Is it correct to say that you are marketing your products at the right time and with the best substance through the right channel?

Salesforce Your data scientist is Einstein.

For Einstein, this is the equivalent of having your own data scientist dedicated to bringing AI to every customer interaction. It learns from all of your data-CRM data, email, calendar, social, ERP, and IoT-and provides predictions and recommendations based on what you're trying to accomplish.

Salesforce Einstein AI has the potential to transform CRM.

-Salespeople can devote more time to customer visits rather than data entry in CRM. 

-Salespeople can now better understand what their customers need and when they need it. 

- By predicting the next step for each customer, salespeople can close deals faster. 

-A service agent could offer a solution to a customer before he asks for one. 

-A service agent can cross-sell to the right customer at the right time. 

-Marketing users can easily reach the appropriate customer at the appropriate time. 

- Marketing users understand who the best audience for each campaign might be. 

- He can quickly identify the needs of the customer and deliver the best possible content for each one.

Salesforce Einstein empowers everyone to discover new ways, predict outcomes to aid decision making, recommend next steps, and automate most of your activities so that you can spend the majority of your time building strong relationships with customers rather than entering data into the system.

What will AI provide me with that I do not already have?

Predictive lead scoring assigns a score to each sales lead based on the likelihood that it will convert into an opportunity. You will also be given the reasons.

For example, the lead source, industry, or some other factor is an especially strong indicator of whether or not a lead will convert.

Artificial intelligence can also be used to forecast the future value of something, such as a stock portfolio or a real estate investment. If you're a sales manager, AI can forecast your quarterly bookings and tell you whether your team is on track to meet its quota.

Anyone who shops online knows that AI makes retail recommendations, but it can also make smart recommendations for any other product or service category, from business software to tax consulting to cargo containers. And AI can recommend things other than products, such as which white paper to send to a prospect in order to increase your chances of closing a deal.

Who can benefit from AI in the enterprise?

Anyone in an organization can use AI to easily analyze data, predict and plan next steps, and automate tasks and decisions. With Einstein's all-encompassing AI for CRM:

•Sales can anticipate future opportunities and exceed customer expectations by anticipating and resolving issues before they become problems. 

•Proactive service can be provided by anticipating cases and resolving issues before they become problems.

•Marketing can create predictive journeys and personalize customer experiences in unprecedented ways. 

•IT can embed intelligence everywhere and create smarter apps for employees and customers.

What exactly is machine learning?

AI is powered by machine learning. It is the idea of having computers learn from data with very little programming.